"The cost of quality is obtained from the sum of all
the costs that would disappear if there were no quality problems ."
Importance of quality
The challenges of the current environment imply the
obligatory orientation of the management towards quality. Quality is an
essential factor for the long-term continuity of organizations.
What is the strategic importance of working marketingmediaweb from the
perspective of quality? The advantages inherent to the implementation of
quality as a philosophy are evident today.
1. The generated
quality improved products and services , it reduces costs and increases the
financial profitability of companies.
2. It is a
motivating and integrating factor for workers , since divinebeautytips it is the objective that
guides all actions in organizations.
3. Contributes
to improving the image of products and services , increases customer
satisfaction, which influences their loyalty.
These and other advantages justify quality as a fundamental
means to improve profits and ensure the competitiveness of companies.
Quality concept
Of the numerous definitions of quality that nanobiztech can be found, we
highlight the following:
According to Lluís Cuatrecasas: "Quality is the set of
characteristics that a product or service obtained in a production system has ,
as well as its ability to satisfy user requirements".
According to the ISO 8402 (1986) standard, quality is the
totality of characteristics of an entity that gives it the ability to satisfy
implicit or explicit needs. The term "entity" refers to a wide
variety of activities, situations or objects such as products, techcrunchblog services,
systems, processes, people, organizations, among others.
The DIN2 standard, quality in the market means the set of
all the properties and characteristics of a product that are appropriate to
satisfy the existing demands in the market for which it is intended.
If we return to the definitions of the main ideologues on
quality, we have:
JM Jurán: "Adequacy of use and absence of
defects".
PB Crosby: "Compliance with specifications."
Taguchi: "Function of minimal loss that the use globalmarketingbusiness of a
product or service causes to society."
To all these definitions that refer to the full satisfaction
of customers, we must add, in addition to the habitual consumers of a good,
employees, operators, managers, suppliers, shareholders and owners .
Regardless of the definition of quality that is adopted, the
final objective of the company is customer satisfaction, according to the
Spanish Association for Quality (1987), in order to achieve full customer
satisfaction, the programmed quality, the quality carried out and the quality
needed by the client. In figure 1, the diagram of the three qualities is
represented.
The programmed quality is the one that the company has tried
to obtain, it is specified in the design specifications for the product. The
quality produced is that obtained after the manufacture of the product. The
quality needed by the customer is manifested in their demands and needs. The
lack of quality can be due to two sources: 1) that the programmed and the
realized quality do not conform to what the client needs: inevitable
dissatisfaction and, 2) that the programmed quality and that needed by the
client coincide, but the quality performed is different: avoidable
dissatisfaction .
Coincidentally, the client could be satisfied if the quality
made satisfies their needs, even if it does not correspond to what the company
initially planned to manufacture.
